Google Analytics is a data goldmine and it is completely free. Amazing! The problem for many site owners is information overload from the moment you log in. After all, the idea is to use that data to improve the performance of your site. At the same time, how do you know where to begin? We’ll discuss the various options for implementing Google Analytics into your WordPress site and, once installed, where to focus your attention to get the most out of the traffic numbers it makes available to you. If you want to understand bounce rate, landing pages, exit pages, visitor loyalty and what these terms actually mean to you and your blog or business website, you’ll want to join us. The data tells a story if you know how to follow the plot.